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ABOUT

Dearly Southern

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I want to create a place that will bring color and confidence and happiness to a woman's day. Being a woman it can be difficult at times to find confidence in your wardrobe. We fight for hours in our closets for the perfect outfit to wear and it all depends on our mood and our confidence level. My business vision is to create a modern farmhouse style boutique for women of all sizes and ages to shop and find the confidence they have within to shine through their outfits each day! Sometimes just snagging that perfect new outfit is all we need to make a bad day turn around! To give us the smile and confidence we need, no matter if you're the stay at home mom who rarely treats herself, the woman taking a leap to her first job interview, or the first date with the guy of your dreams!

When you’re sitting around dreaming up this huge business you’re planning to build, you always imagine yourself looking back one day and telling the amazing story of how it all began. The thing is though, it isn’t as climactic as I think most people would imagine. It was less of a “fireworks and the crowd goes wild” moment, and more of a subtle “aha!”, that I’ve been preparing for this business my entire life.

Fashion was instilled in my blood, since I can remember walking around with my sassy attitude, floral Sunday dress and black cowboy boots, like I was walking the runway! "Strike A Pose"- I was the biggest tomboy in a dress; at the age of thirteen my mom convinced me to start doing pageants. Girl, I thought she was nuts, how can you take a tomboy.. add makeup and throw her into a pageant! I liked dirt, and hanging out with the boys....not glitter, lol!

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After my first pageant title and the next and the next, I was hooked! I gained a whole new confidence level... I can get dirty, be tough and still put it all away for a moment to feel pretty, glamorous and center of attention! After all what girl doesn't want this? Winning so many titles came rewards of modeling and acting contracts, the sassy southern tomboy with dreams to be a runway model was becoming true! After getting pregnant with my first child, I lost that sassy confidence, I felt like I had lost value to be "center of attention" any longer but still couldn’t stay away from fashion... at the age of 18, I started college so I could focus on accounting and management, I wanted to build my own brand! Single moms can run the world, too! It was hard watching some dreams fade but I was no failure! After all I had my daughter looking up to me! I earned my associates and bachelors in Business Management and during my schooling Dearly Southern Co. was born!

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