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Our Story

When you’re sitting around dreaming up this huge business you’re planning to build, you always imagine yourself looking back one day and telling the amazing story of how it all began. The thing is though, it isn’t as climactic as I think most people would imagine. It was less of a “fireworks and the crowd goes wild” moment, and more of a subtle “aha!”, that I’ve been preparing for this business my entire life.


I've always joked about different T-Shirts I should make, and I guess one day I thought, “maybe other people would think these ideas are as cool as I do”. As it turns out, they did!